Corporate blogging
Did you noticed your competitor started a blog? And do you consider starting a blog yourselves? That’s a great idea but there are a few things you have to keep in mind. In this lengthy article we talk about what a blog actually is, why you should start one and which goals you can aim at. In the last paragraphs we have a short chat about the do’s and don’ts of corporate blogging.
Web 2.0 and postmodernism - Where’s the difference?
What’s behind the Web 2.0 movement? I think it’s nothing less than just the postmodernist movement. Everyone has his own truth in the postmodernist culture we live in. This also applies to Web 2.0, because there are no hierarchicals rules anymore. Everyone is capable of finding his own truth and spreading it over the internet.
How I attained my biography
People are the product of their environment and the possibilities they have in live. Whoow, that’s a big statement but it certainly applies for my situation right now. Just to show you how someone dives into the online marketing, I wrote a short biography of my own live.
B2B Website Research 2008
Just recently, a Ducth whitepaper was published about the effectiveness of 200 B2B websites. The websites were evaluated based on dozens of criteria and the results are very tending and interesting. It turns out that 99% of the websites under research weren’t capable of doing a good job within the B2B market.
I translated the crucial segments of the whitepaper and wrote a post of almost 2,000 words.
Recap on my B2B SEO series
Recently I wrote a few articles about B2B SEO at yoast.com. The articles where heavily commented and most people liked them. B2B SEO isn’t new, but is seems recently the topic became more popular. Just recently, in The Netherlands research has been done about the effectiveness of B2B websites. The most remarkable conclusion was this one: 99% of the B2B websites wasn’t effective as a B2B marketing instrument.
In this article I give a short recap of my articles at the website of Joost.
Aggressive B2B lead generation
Are you in need of new B2B leads? Then read this article about an aggressive way to use your website and analytics software for acquiring B2B leads. Three steps are involved: discovery, identification and communication.